Mountain Dew’s ‘Dub the Dew’ Online Poll Goes Horribly Wrong

Reblogged from NewsFeed:

The Dub the Dew campaign must have seemed like such a good idea at the time. After all, letting the Internet choose the name for a green-apple infused soft drink is great marketing and helps build brand loyalty, right? What could possibly go wrong?

But promoters forgot just what they were dealing with when soliciting the opinion of the masses — these were, after all, the same people who exiled rapper Pitbull…

Read more… 467 more words